YOUR PROBLEM, OUR STORY
A management guide to handling emergencies and the media
Author: Philip Algar
Could your organisation cope with the media’s demands during an emergency? Your reputation could be ruined by a failure to communicate effectively. Even a well-handled situation can attract damaging media criticism if an organisation fails to communicate.
YOUR PROBLEM, OUR STORY is a detailed guide on how to cope with the media’s demands. Relevant to both large and small organisations, the book will be especially helpful to senior executives, communication specialists, professional media advisers and staff tasked with assisting in an emergency.
It explains:
Who the media are, what they want and how to communicate effectively with them.
It contains:
Valuable, practical advice to help all organisations confronted by issues that interest the media.
It offers:
Checklists, possible questions and answers, and advice on how to organise and monitor training sessions.
| Your Problem, Our Story Published in October 2008 |
Soft Cover £15.95 ISBN: 978-0-9540595-2-1 |
What others say about YOUR PROBLEM, OUR STORY….
Philip Algar’s book is a definitive text on how to manage a crisis successfully. I recommend that all managers read it BEFORE the media knocks at their door. (Stephen Carver, Lecturer in Project Management, who has run the MBA Crisis Management Simulation sessions at Cranfield University, School of Management for over 10 years)
Philip Algar draws on all his experience to provide invaluable advice for those who may be pitched into a media crisis. (Ray Dafter, former energy editor, Financial Times and communications executive)
This is an extremely detailed and comprehensive overview of a complex subject. It offers clarity and deals with many issues of media response in a coherent, structured manner. The practical advice is extremely valuable and the chapter on questions, answers and allegations should be required reading for all senior managers. (Tony Redding, director, TRS Public Relations)
| Your Problem, Our Story Published in October 2008 |
Soft Cover £15.95 ISBN: 978-0-9540595-2-1 |
